The rapid evolution of Name, Image, and Likeness (NIL) rights has created significant opportunities and equally significant complexities for today’s athletes. Successfully navigating NIL requires specialized financial planning, insightful tax strategies, and an expert understanding of regulatory compliance. At Mauldin & Jenkins, our NIL Advisory Services team is uniquely positioned to help athletes, their families, coaches, and advisors transform NIL earnings into lasting financial security and personal fulfillment. Backed by our extensive experience in higher education finance, we understand the distinct challenges in the NIL space, and we’re here to help you navigate them with clarity and confidence.
Our holistic approach ensures your NIL journey is not only financially rewarding but also aligned with your long-term goals, values, and personal vision for success.
Our team partners with individuals and organizations navigating the NIL landscape, including:

High school and collegiate athletes
exploring and entering NIL opportunities

Parents and families
seeking informed financial guidance

Coaches and athletic directors
seeking strategic advisory support
Our specialized NIL Advisory Services include:
Tax Structuring & Planning
NIL income brings complex tax implications. Our team simplifies the process by helping you:
- Select the optimal business structures (LLC, S-Corp, or loan-out entities)
- Manage multi-state income and compliance requirements
- Understand sales, franchise, and local business tax requirements
- Establish payroll, compensation, and expense-tracking strategies
Bookkeeping & Compliance
Our team ensures your financial records remain accurate and compliant, offering:
- Accurate, consistent tracking of income, expenses, and obligations
- Preparation of tax-ready financial documents
- Proactive support to maintain alignment with NCAA, state, and IRS rules
Learn more about how our Outsourced Accounting & CFO services can help you here.Â
Estate & Family Planning
Secure your financial legacy with strategic planning, including:
- Asset-protection strategies and guidance on trust structures
- Lifetime gifting, generational wealth management, and legacy planning
- Guardianship considerations and structured wealth transfers
Financial Planning Services
Our financial planning approach goes beyond short-term success by helping you:
- Align wealth strategies with your lifestyle goals and personal values
- Create customized budget and cash-flow plans specifically tailored for athletes and their families
- Offer ongoing financial education and regular check-ins to help you stay on track
- Recommend strategic insurance and protection solutions to safeguard your financial future
Contract Review & Financial Advisory
We collaborate closely with your legal and professional advisors to help ensure your financial interests align with your NIL opportunities. Our team provides:
- Financial analysis of NIL agreements, royalty structures, and licensing deals
- Support for effective coordination with attorneys and personal representatives
- Clear, independent financial perspectives for athletes, families, and coaches
Wealth Management & Financial Literacy
We equip you to responsibly manage and grow NIL earnings through:
- Customized financial education and regular check-ins
- Tailored budgeting, cash-flow management, and investment strategies
- Comprehensive retirement planning, including integration of IRAs, 401(k)s, and other financial vehicles
Learn more about Guardian Wealth Management, an affiliate of Mauldin & Jenkins, here.
Community Impact & Charitable Giving
Make a lasting difference while enhancing your NIL brand:
- Develop charitable giving strategies aligned with your personal values
- Establish private foundations or donor-advised funds
- Navigate compliance requirements for NCAA, IRS, and state regulations around philanthropy
Why Mauldin & Jenkins?
With over 100 years of delivering trusted financial advisory and tax solutions throughout the Southeast, Mauldin & Jenkins is uniquely positioned to help athletes maximize NIL opportunities while safeguarding their financial future. Our NIL Advisory Services reflect a deep understanding of the challenges and opportunities athletes face, combining personalized financial guidance, proactive tax planning, and strategic financial advice. Guardian Wealth Management, an affiliate of Mauldin & Jenkins, also offers access to experienced wealth managers and investment advisors who complement our tax and compliance expertise.
At Mauldin & Jenkins, your financial success and personal fulfillment are our top priorities. Contact us today to learn how our NIL Advisory Team can support your goals, both on and off the field.